Performance Marketing · Innovation · Strategy
Assistant Manager, Performance Marketing & Innovation at AdYogi. Bridging human strategy with AI-scale execution.
About
With over 4 years at AdYogi, I've grown from managing customer success to leading the Innovation vertical — working directly with Meta and Google to bring early-stage solutions into real-world execution.
My focus today is scaling AdYogi's business from ₹100Cr to ₹200Cr through digital-first, omni-channel strategy — across new customer acquisition, audience signals, collaborative ads, and commerce-led growth.
I believe the future of marketing isn't about choosing between human intelligence and AI — it's about how well you can combine both.
4+
Years at AdYogi
₹200Cr
Scale target
2×
Meta certified
Featured
Represented AdYogi on a panel discussing how AI is reshaping agency models. Explored the truth behind Advantage+ Shopping Campaigns, Gen AI's role in reducing execution complexity, and why technology amplifies — rather than replaces — strategic thinking.
Key theme
AI amplifies strategy, not replaces it
Topics covered
A+SC myths, MAiBA, MANUS, Gen AI
Representing
AdYogi
Experience
AdYogi · Full-time · 4 yrs 7 mos
Innovation Vertical · Gurugram
Leading Innovation at AdYogi, collaborating directly with Meta and Google on early-stage initiatives. Driving scale from ₹100Cr to ₹200Cr through omni-channel strategy — new customer acquisition, audience signals, collaborative ads, app growth, and commerce-led expansion.
Business Insights & Digital Channels
Led cross-functional team across business insights and digital channel strategy, overseeing campaign execution and performance analytics.
Digital Channels · Advertising
India
LIDO
May – Sep 2021 · 5 mos
SEO · Digital Channels
Jones Lang LaSalle
Jun – Jul 2017 · 2 mos
Gurgaon · BACI client site
Vittshala · SRCC
Sep 2016 – Jul 2017 · 11 mos
The Economic Society · SRCC
Sep 2016 – Jul 2017 · 11 mos
Skills
A blend of strategic thinking and hands-on platform expertise across the modern performance marketing stack.
Certifications
Meta Certified Media Buying Professional
Meta · Issued Apr 2024
Meta Certified Media Planning Professional
Meta · Issued Apr 2024
Education
2015 – 2018
Bachelor of Commerce (B.Com)
SRCC, University of Delhi
2019 – 2021
MA, Political Science & International Relations